Jantze Brogård Asshoff’s contribution to Beefeater Design Challenge 2008. See the result at Designgalleriet, Stockholm 28 August – 3 September.

Jantze Brogård Asshoff’s contribution to Beefeater Design Challenge 2008. For the second year in a row Beefeater have initiated a design challenge with focus on new design from some of Sweden’s most exciting designers. Ten designers have been given the same brief and were judged by a competent and wellknown jury. The designers were asked to produce a prototype that identifies and solves a typical dilemma that can occur in a bar. Saville Row is a clothes hanger inspired by London - red busses, black taxis and Big Ben. But most of all the characteristic, English gentleman with a well fitted suit, bowler hat and cane. The hook was named from the street in London famous for its traditional men's tailoring. All products from the challenge will be exhibited at Designgalleriet, Stockholm 28 August – 3 September.